Cree

  • Marketing Automation Manager

    Job Locations US-NC-Durham
    Requisition ID
    2018-7019
    Category (Portal Searching)
    Marketing
  • Job Description

    About the Position:

    Seeking a highly motivated and dynamic marketer to join our Corporate Marketing Team. As the Marketing Automation Manager, you will be the resident expert on marketing data and technology helping to strategize and implement best-in-class automation programs for Cree’s business units. The desired candidate will have hands-on experience with email marketing technologies, understand what triggers buyer behaviors, exhibit analytics analysis capabilities and have technical expertise in marketing automation platforms. This is the perfect opportunity for a marketer interested in building robust skills in marketing automation, web/digital analytics and data-driven marketing.

    Specific responsibilities include:

    • Work with business unit marketing teams and corporate creative to translate marketing strategies into effective, purposeful and persuasive communication.
    • Work with external agencies and internal marketing teams to design/produce/edit campaign emails and lead capture web/landing pages.
    • Manage, produce and implement various types of email campaigns including triggered sends, drip tracks, nurture series and single-send announcements/newsletters.
    • Utilize marketing automation platforms such as Pardot to implement lead scoring models, manage audience segmentation and build workflows into SFDC.
    • Assist with the creation of landing pages including updating on-page content, building pardot forms and crafting associated programs.
    • QA test programs to confirm correct set up in the marketing automation platform and CRM.
    • Monitor and communicate performance metrics for high level stakeholders.
    • Document marketing automation processes, programs and procedures.
    • Act as the Corporate subject matter expert on all things Marketing Automation related.
    • Establish closed-loop analytics with sales to understand how Cree’s inbound marketing activity turns into customers, and continually refine Cree’s process to convert customers.
    • Stay up-to-date with the latest trends and changes with SEO and major search engines.

    Requirements:

    • Strong analytical problem-solving skills and a passion for working with systems/data.
    • Excellent communication skills with proven business acumen.
    • Demonstrated experience with email marketing tools i.e Pardot or similar (Marketo, HubSpot).
    • Experience with email marketing and/html email production.
    • Working knowledge of HTML, CSS a plus.
    • Experience with web analytics.
    • Ability to effectively manage multiple projects/tasks simultaneously and work cross-functionally.
    • Proficiency in using Microsoft Office Suite, especially Microsoft Excel.
    • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
    • B2B Marketing experience a plus.

    Experience & Education:

    • 3-5 years professional experience in marketing automation
    • Bachelor’s degree in a related field or commensurate experience

    Overview

    Since our beginning 30 years ago, we have introduced innovative and disruptive solutions that enable a more efficient, productive and safer world. We continue our leadership in developing market-leading lighting-class LEDs, lighting products and semiconductor products for power and radio frequency (RF) applications. We believe in unlocking the power and potential of technology, enabling the world to do more with less. We aim to transform the way people experience light and are also leading the innovation of Power/RF products that move us toward a more energy efficient future.

    Be part of our future and have a direct impact while working for an organization that provides a place to work alongside brilliant people, a competitive total rewards package, and a problem solving culture. We invite you to submit an application if you feel we would be a good fit.

    We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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