• Sr. Product Marketing Engineer

    Job Locations US-NC-Durham
    Requisition ID
    Category (Portal Searching)
  • Job Description

    The Marketing Engineer - Industrial Segment is responsible for go to market of Wolfspeed’s power semiconductor product line into the WW Industrial power markets. Primary responsibility is to support existing customers and drive new business for Wolfspeed’s market-leading portfolio of silicon carbide (SiC) products. The position involves working with internal technical organizations and, global sales and distribution to drive revenue growth across global industrial power conversion customers.


    What can Wolfspeed do for you?

    The Industrial Power segment is a key market for Wolfspeed’s Power portfolio. SiC power devices enable power conversion systems to be made significantly more energy efficient, smaller, lighter and less costly. This position requires a candidate with the creativity, vision and technical acumen to breakdown the traditional way of designing with silicon devices and find new and innovative ways to solve problems with superior SiC components – across a vast customer base.  The right candidate will have a significant impact in the next product platform innovations in systems like industrial power supplies, UPS, battery chargers, motor drives and other power conversions systems. The position bridges the gap between power conversion system designers and our device engineers, power product line managers, operations personnel and commercial sales to deliver the right products that customers are looking for.


    What can you do for Wolfspeed?

    • Identify market needs and translate to product requirements for new product development with prioritized features, corresponding justification, target market applications and business plans
    • Drive demand creation in conjunction with Wolfspeed’s regional sales and applications teams
    • Be the Industrial Segment Go To Market specialist on behalf of the Power Product line
    • Bring awareness of market trends and directions from voice of customer and publication review to the Wolfspeed decision makers
    • Be an expert on competitor’s capabilities and product positioning in the market
    • Work with sales on product specifications for special business opportunities
    • Manage the portfolio within the customer base from market launch through obsolescence
    • Work with the regions to provide the Industrial AOP and business forecasts
    • Generate and distribute sales tools, application notes and/or technical guidelines
    • Generate and deliver field and customer training, establish communication methodology and process
    • Understand cost models and support product pricing strategies

    What you need for success:

    • Bachelor’s degree in Electrical Engineering or similar technical engineering
    • 3+ years of semiconductor industry experience
    • Understanding ability to implement multiple marketing tools and approaches
    • Very strong knowledge of both the sales and go to market approaches for power semiconductors within the industrial market space.
    • Proven track record in supporting customers, direct sales and distribution sales partners
    • Extensive experience with new product launch and new business development
    • Good understanding of semiconductor device technology and power systems applications
    • Proven ability to influence cross-functional teams
    • Strong verbal, written & presentation communications skills
    • Willingness to travel regularly, including internationally as necessary
    • Self-motivated with strong drive to achieve business objectives
    • Ability to blend the technical and commercial to deliver a balanced approach to problems 

    Prior relevant experience in Power Semi Field Applications Engineering or regional marketing would be a significant advantage.


    Since our beginning 30 years ago, we have introduced innovative and disruptive solutions that enable a more efficient, productive and safer world. We continue our leadership in developing market-leading lighting-class LEDs, lighting products and semiconductor products for power and radio frequency (RF) applications. We believe in unlocking the power and potential of technology, enabling the world to do more with less. We aim to transform the way people experience light and are also leading the innovation of Power/RF products that move us toward a more energy efficient future.

    Be part of our future and have a direct impact while working for an organization that provides a place to work alongside brilliant people, a competitive total rewards package, and a problem solving culture. We invite you to submit an application if you feel we would be a good fit.

    We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.



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