• Business Development Manager - Western Region

    Job Locations CA-Mississauga
    Requisition ID
    Category (Portal Searching)
  • Job Description

    Summary of Duties: The remote position of Business Development Manager – Western Canada role is responsible for growing Canadian sales through initiating, developing and maintaining relationships (end-user, contractor, distributor, specifier and agent) throughout the provinces of British Columbia, Alberta, Saskatchewan and Manitoba. Drive revenue through agent relationships, verticals channels, distribution partnerships and national account initiatives. Research, maintain and communicate utility rebate programs across the region. This individual will have 5+ years of lighting and sales/business development experience. This individual will have “key” relationships with customers and specifiers in the market, and will have an understanding of the lighting industry.


    Job Responsibilities: Maintain and contribute to sales growth by playing an active and communicative role with customers and specifiers in Western Canada. Manage and build revenue with agent partners; maintain and grow specific vertical markets; work in coordination with the Vertical Sales Manager(s) and VP of Sales; maintain a sales pipeline overview by vertical market and region; track and report on projects and coordinate with Inside Sales; develop and manage Western Canada markets and electrical distributors in coordination with Cree Canada’s distribution strategy, the VP of Sales, and the US Sales Vertical Markets Team.


    Essential Duties and Responsibilities include the following, other duties may be assigned:

    • Achievement of Cree Lighting sales and profit targets.
    • Promote sales and marketing programs with key territory accounts.
    • Develop annual and quarterly business plans for each agent & territory. Be fully accountable for territory success.
    • Train and motivate agency personnel to achieve quarterly and annual sales targets.
    • National distribution strategy: influence, maintain and deploy where needed (in territory)
    • Manage distributors and representatives to ensure sales objectives are achieved.  This will include continually evaluating effectiveness/performance relative to market potential.
    • Provide competitive market information to management to help drive the direction of product marketing and development.
    • Support local and national trade shows as needed.
    • Develop a new business pipeline, maintain existing business and pursue new opportunities.
    • Maintain records completely and accurately ensuring proper coordination with forecasting and factory production.
    • Establish productive, professional relationships with key personnel in assigned customer accounts.
    • Coordinate the involvement of company personnel, including support, service, and management resources, in order to meet account performance objectives and customers’ expectations.   Work closely with Inside Sales to ensure customer satisfaction and problem resolution.
    • Lead solution development efforts that best address customer needs, while coordinating the involvement of all necessary company personnel.
    • Engagement with Cree agents, specifiers, distributors, contractors, and end-users.
    • Travel requirements for this position could be at times up to 60% or more however most travel is within a concentrated geographic area. 

    Requirements: Significant experience in a technical sales position, preferably in the lighting (or electrical) industry; knowledge of, and contacts within, the lighting industry, particularly within the specified region; relationship development skills required to create, maintain and enhance customer relationships; proven ability to work autonomously to achieve objectives while handling multiple tasks and changing priorities; high level of initiative/drive and works well in a team environment; motivated, goal-oriented, skilled negotiator, detail-oriented; ability to learn and communicate complex technical concepts to customers; excellent written and oral communicator (English and French [optional]). Post-secondary education and experience with customer relationship management software preferred.


    Since our beginning 30 years ago, we have introduced innovative and disruptive solutions that enable a more efficient, productive and safer world. We continue our leadership in developing market-leading lighting-class LEDs, lighting products and semiconductor products for power and radio frequency (RF) applications. We believe in unlocking the power and potential of technology, enabling the world to do more with less. We aim to transform the way people experience light and are also leading the innovation of Power/RF products that move us toward a more energy efficient future.

    Be part of our future and have a direct impact while working for an organization that provides a place to work alongside brilliant people, a competitive total rewards package, and a problem solving culture. We invite you to submit an application if you feel we would be a good fit.

    We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.



    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed

    Cree Connection

    Stay connected on new opportunities and upcoming events.

    Connect Now